The Magellan Alliance’s consulting services are in three areas: strategy, marketing, and globalization.

Our perspective on strategy underpins everything we do. That perspective is focused intently on helping clients achieve positions of competitive advantage. There can be many elements of competitive superiority – people, processes, culture, portfolio, brand, innovation, cost position, capital structure, value proposition, and so forth. Our work may touch on any one of those elements, but tends to focus on matters of marketing and globalization. In the strategy arena, most of our work has been at the business unit level and has involved…

• Turnarounds of troubled business units

• Merger and acquisition-related issues

• Competitor analysis

Our marketing consulting services are designed to help clients accelerate top-line growth through competitive marketing advantages. To fulfill these purposes, we…

• Develop insights into customer needs

• Segment markets in ways that are actionable and strategically relevant

• Guide client management in the identification and development of customer experiences that can create superior competitive positions

• Assist client management in developing and executing change management programs for delivering those customer experiences

• Develop ways of optimizing sales force and marketing channel effectiveness

Competitive advantage increasingly turns on finding effective ways of leveraging the tremendous opportunities afforded by globalization. We focus on two areas:

• Outsourcing: finding the right people and places to produce the most innovative products and services at the lowest cost

• International markets: evaluating opportunities in various international markets and determining how best to capitalize on those opportunities

In terms of outsourcing, the Magellan Alliance assists clients in assessing whether outsourcing makes sense for their company and, if so, how best to approach it.

• Assist in evaluating client processes and identifying those best suited for outsourcing
  
  
• Quantify the probable benefits and potential pitfalls of outsourcing those processes
  
  
• Help establish criteria for evaluating offshore locations and vendors
  
  
• Outline the human resources commitments necessary for the outsourcing initiative to be successful
  
  
• Assist in determining which countries would be optimal offshore outsourcing locations
  
  
  • Provide overviews of individual country strengths and weaknesses as offshore outsourcing locations
    
    
  • Identify best-performing vendors in countries-of-choice
    
    
  • Identify corporate peers that have already established outsourced operations in the offshore countries-of-choice
    
    
• Coordinate meetings and site visits with vendors, government officials, and selected peers in offshore locations of interest
  
  
• Assist in establishing a process and organizational structure that ensures effective governance of the outsourcing initiative
  
  
• Assist in developing and executing a change management program that ensures buy-in and support for the offshore outsourcing program by U.S.-based management
  
  
• Assist in managing, scaling up, and optimizing outsourced operations
  
  
• Present funding and management options that mitigate financial and political risk
  
  

• Financial services
  
  
  • Corporate bond rating services
  
  
  
  • Credit cards
  
  
  
  • Insurance (life, health, and P&C)
  
  
  
  • Mortgage-backed securities
  
  
  
• Healthcare
  
  
  • Behavioral health
  
  
  
  • Managed care/health insurance
  
  
  
  • Medical diagnostic imaging equipment
  
  
  
• Business Services
  
  
  • Our personal experience includes consulting to the advertising, business information, telecommunications, and utilities industries
  
  
  
• Manufacturing
  
  
  • Our personal experience includes consulting to the building materials, electrical equipment, fabrics and wall coverings, forest products, home fashions, laser, marking equipment, paper and pulp, pressure sensitive label, processed meat products, semiconductor, truck manufacturing, valves and fittings, and window fashions industries
  
  
  
• Government and Non-profits
  
  
  • Our personal experience includes work for non-profits that are helping disadvantaged youths and that are involved in helping to improve health and safety. It also includes having provided consulting advice to the U.S. Department of Commerce.